Twisted Pictures to do internet series - on the One minute rule

It will appear on Break.com. Tentatively called The Internet Killer. Reported by Variety.

It's intended to be a feature chopped up and presented in 3 minute increments.

I'm still not sure 3 minutes is really enough to hook and get us to follow a story.

The commonly accepted wisdom is that most viewers check out by one minute. I don't think that entirely applies to narrative. Most videos online are one-note. You can only watch mentos-pespi eruptions, or guys doing parkour for one minute before going, "i get the idea". Also, you have to account for the fact that for most people who click, this isn't what they were looking for. So that's gotta account for at least half of your under-60-seconds-clicks right there.

What it DOES mean is that you have to hook in the first 60 seconds (probably more like 10-30). But for the internet audience, you have to show me something new every 60 seconds... Which, let's face it, a narrative is SUPPOSED to do.

But it takes a while for momentum to be reached. Remember what it's like to watch a movie on network tv with the constant interruptions for commercials (more so in the back end, when you're REALLY hooked).

A trailer may get you to see a movie in less than that time, but they're allowed to jump around in time and show you the good stuff up ahead.